Maria Angeliki Trompeta (PhD) is a Senior Researcher with extensive experience in EU-funded research projects. She worked as a Postdoctoral Researcher for over four years on the Horizon 2020 project TARGETED-MPI, focusing on gender equality in higher education institutions through the design, implementation, monitoring, and evaluation of Gender Equality Plans. She also worked as a Postdoctoral Researcher on the Erasmus+ project MDT, supporting curriculum development for digital leadership and transformation. Her research expertise lies in systematic literature reviews and meta-analysis, as well as qualitative, quantitative, mixed-methods, and action-based research approaches. Her research interests include services and tourism marketing, consumer behaviour, choice architecture, innovation, and gender equality. She holds a BSc (Hons) in Marketing and Communication, an MBA, and a PhD in Marketing and Research Methodology from the Athens University of Economics and Business. Her research has been published in the Journal of Business Research and has been presented at leading international conferences, including EMAC and the Academy of Management.